Forbes -
22 May 2014 21:29
Apple?s rumored acquisition of Beats Music has generated a whirlwind of conjecture about Apple?s strategy: Are they overpaying? Will Dr. Dre become the first hip hop billionaire? These are valid questions, but they overlook two of the most important reasons why an acquisition like this could make a ton of sense for Apple: the cool factor and the tax factor.
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